Mr Jelly is a mobile game from Jelly Roll project in 2015 global game jam project hosted in Facebook HQ. After the game jam the team continued to work on it as a side project and it has evolved to be a richer experience.
Feb 2015 to May 2017
Game Designers, Engineers
Mr jelly—the cube is rolling ahead with a constant speed. Player taps the screen and holds to stretch the cube in order for it to avoid falling in the gaps between platforms.
This was a low fidelity demo done at the prototype stage. It roughly communicates the mechanism of the gameplay.
There was a shift in the high fidelity version of the game—we moved to vertical screen instead of the initial horizontal screen. It's based on the fact that players preferred being able to play games with one hand— e.g when they're commuting in public transportation, which is easily achievable by a vertical screen, whereas a horizontal screen app declares a more relaxing environment like lying in a sofa or bed where both hands are free.
A sense of progression of the game builds up retention. A huge diversified background and jelly skins are gradually introduced to the players as they unlock accomplishments and accumulate diamonds.
We make the game extremely sharable by polishing some micro interactions like the endgame moment, achievements and unlocking of new skins to encourage the sharing activity.
video tutorial, transition between screens, UI animations and celebration moments are added to the game to make it more welcoming and user friendly.
We want to create a dynamic end game experience to make the game more exciting. We created several different end game flows— each showing up under a different condition, e.g. breaking a personal record or entering a world top ranking. We assumed that players are more likely to share under these conditions so we placed share touch points in prominent places to support and encourage the sharing activity.
This project was put on a pause unfortunately because of a unhealthy burnout. Even though it didn't get to see the light of the day, I do cherish the time spent on getting things right and just be detail oriented as much as possible. We might get started someday on this again.